With peer-to-peer influence being as important as it is, case studies are invaluable when used to meet that requirement because they feature the voice of a customer rather than that of a company. While it is a company that has a case study to publish, the case study is entirely dedicated to recounting a customer's experience. This type of direct quotes, statistics, and information are commonplace, and these things are particularly helpful for helping potential clients understand the value of a company.

Although many of us have heard about how important customer reviews are for conversions, case studies go one step further and include additional insights. As well as these features, they should be able to provide real-life examples of your product in the workplace, with glowing customer reviews. This will allow potential customers to feel more confident in your company and will get them to make the next step and convert.

11 What is the advantage of intermittent self-catheterization over an indwelling catheter? How is bladder training done while on an indwelling catheter?

12 Kindly tell me about the role of pulse wave velocity (PWV) in early diagnosis of arteriosclerosis. How is it useful in cardiac, diabetic and renal medicine?

13 You say that no convincing evidence was found that chronic hyperuricaemia causes nephropathy and nor can it be corrected by allopurinol. However, some patients we see have high serum uric acid and creatinine, which both come down with allopurinol. Please comment.

14 Can aspirin cause analgesic nephropathy? If yes, then how could we justify its use in primary prevention of coronary artery disease (CAD), even in high-risk patients? I have read that regular use of analgesics for 3 years could cause analgesic nephropathy.

15 What is the probability that a patient on a moderate daily dose of non steroidal anti-inflammatory drugs (NSAIDs; ibuprofen 800 mg once daily for tension headache) will develop analgesic nephropathy?

16 Do daily doses of paracetamol with the dosage range of 1 g/day cause analgesic nephropathy. If so, after what length of time?

17 Allopurinol is used for the treatment of uric acid stones; it is also one of the aetiologies of renal calculi. Could you please explain its actual effect.

18 Why should we avoid angiotensin-converting enzyme (ACE) inhibitors as hypertensive therapy in the presence of renal artery stenoses? How can they lead to acute renal failure? What else can we prescribe for this patient to regulate the hypertension?

19 Is the use of angiotensin-converting enzyme (ACE) inhibitors contraindicated in cases of unilateral renal artery stenosis?

20 1. How effective is renal duplex in detecting renal artery stenosis? 2. Is magnetic resonance angiography superior to renal duplex in detecting renal artery stenosis?

21 How accurate is ultrasonography in detecting renal calculi?