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with reference to the case BAJAJ RE 6 0 : THE BRANDING CHALLENGE OF DISRUPTIVE INNOVATION - ivey publishing Is the RE 6 0

with reference to the case "BAJAJ RE

60

: THE BRANDING CHALLENGE OF DISRUPTIVE

INNOVATION

-

ivey publishing

"

Is the RE

60

a path

-

breaking product for the company with the potential to disrupt themarket? How can the product be differentiated and positioned in the market?

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