With respect to buying a motorcycle, discuss the buyer decision process. Which specific type of decision might this be for an average consumer? What form(s) of risk might apply? Might the element of cognitive dissonance come into play? Explain

. Explain this image. ( A man has the apple logo and apple tatted on his arm) What is the marketing concept. Explain.

Is it the marketer/brands best interest to attempt to change a consumers belief or attitude toward the brand? Explain.

Which subculture in the United States is of particular interest to consumer behaviorists and strategic market planners? Identify. Define and explain.

What is personality? How is it related to the self-concept? Explain by providing an example.