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With respect to managerial decision making utilizing quantitative and qualitative information, what do you feel should be the appropriate balance and priorities for consideration by
With respect to managerial decision making utilizing quantitative and qualitative information, what do you feel should be the appropriate balance and priorities for consideration by management of Q1 & Q2 components in arriving at a final decision for a company?
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Marketing Research
Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
13th Edition
