With respect to pricing, when a company offers a unique, in demand product, it is most likely a [ Select ] ["Cost Plus", "Target Pricing", "Price Taker", "Market Leader", "Price Setter"] and it will most likely target a [ Select ] ["Cost Plus", "Price Setter", "Market Leader", "Price Taker", "Target Pricing"] model for setting its price. Conversely, when a company offers a relatively undifferentiated product with relatively average demand it would most likely be considered a [ Select ] ["Target Pricing", "Market Leader", "Price Taker", "Price Setter", "Cost Plus"] and would utilize a [ Select ] ["Market Leader", "Price Setter", "Cost Plus", "Price Taker", "Target Pricing"] model for setting the price of its products.