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With target costing, marketers first _ _ _ _ _ _ _ _ and then _ _ _ _ _ _ _ _ . Group

With target costing, marketers first ________ and then ________.
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build the marketing mix; identify the target market
identify target markets; set different prices for each market
design the product; determine its cost
use skimming pricing; use penetration pricing
determine a reasonable selling price; target costs to ensure that the price is met

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