With the competition for attention online at an all-time high, the struggle to keep followers engaged with your company's social channels is real and ongoing. In addition to the smart use of visuals businesses often turn to social media contests and promotions to stir excitement and drive activity from their audience. Design a social media contest, challenge, or viral content to engage your audience and encourage their organic sharing and posting in hopes of having the highest exposure online. Provide all details and specifics in a proposal you submit to your director of marketing.