With the experience of advising your local business under your belt, it's now time to design an arena map.

Your map should follow the below design:

The Arena Map: Entertainment center Name: Ten Flags Theme Park

Today assumptions

Possible shifts

Future possibilities

REQUIRED

You will notice that I have identified an arena for everyone. You will have to use the identified arena to design the arena map. Note the following: Your arena map should be very detailed, Build a display board of unlikely competitors - companies who are in different industries and yet compete in the same arena and for the same Job to be done. Engage the syndicate - expressing your view of the customer's job to be done first and then asking them to find the extra two competitors. You can use one slide to write 5 tips for the management team of the company about how they might - taking an arena view - prepare a strategy to compete more effectively with their "left-field" competitors. Compile all documents in one file.