With the latest advances in technology, restaurant marketing has swiftly evolved into the digital world and a key element of this has been the use of social media to promote products and services across multiple channels and expand market outreach.

$1.$ Why does social media matter to restaurant operators?

$2.$ What are some of the benefits of having a presence on social media?

$3.$ Should a restaurant respond to negative online reviews? If so$,$ what approach should the operation$/$operator take?