With the popularity of green consumerism, the hybrid motor vehicle market is fast expanding. Sales in units has exceeded the 3 million mark, with Toyota's Prius being the market leader. Competition is fierce from the Honda and Ford Motor Companies. Ford experienced record sales of its hybrid models in the U.S. during 2015, with almost 80,000 units sold, which is almost triple the 2014 total. Honda Motor Co. Ltd. has cumulative global sales of more than 12 million hybrids. The hybrid market requires significant investment that will result in increased motor safety and reduced fuel consumption. Significant government regulation exists in these areas. Innovation requires researchers who are concentrated within the three major manufacturers, and cannot be easily sourced. Suppliers to the major manufacturers are plentiful and manufacturers have the ability to manufacture parts as required. Consumers view a hybrid motor vehicle as an aspirational purchase. They are well informed and able to compare and contrast the various models available. For these green consumers, bicycles and public transit are a viable option. Prepare a five forces analysis for the hybrid motor vehicle industry