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With this case, a comparison is made between firms in different industries using net profit margin, total asset turnover, and current ratio. Net Profit Margin

With this case, a comparison is made between firms in different industries using net profit margin, total asset turnover, and current ratio.

Net Profit Margin Total Asset Turnover Current Ratio
Firm A 1.52% 3.35 times 1.11
Firm B 15.61% .78 times 1.88
Firm C 3.52% 1.42 times 1.66
  1. Apple fiscal year ended September 26, 2009

The company offers a range of personal computing products, mobile communication devices, and portable digital music and video players, as well as a variety of related software, services, peripherals, networking solutions, and various third-party hardware and software products. {10-K}

  1. Costco Wholesale Corporation

We operate membership warehouses based on the concept that offering our members low prices on a limited selection of nationally branded and selected private-label products in a wide range of merchandise categories will produce high sales volumes and rapid inventory turnover. {10-K}

  1. Target Corporation

Our retail segment includes all of our merchandising operations, including our large-format general merchandise and food discount stores in the United States and our fully integrated online business. We offer both everyday essentials and fashionable, differentiated merchandise at exceptional prices. {10-K}

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  1. Which firm is Firm A? Comment on your reasons.
  2. Which firm is Firm B? Comment on your reasons.
  3. Which firm is Firm C? Comment on your reasons.

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