With this discussion, explain the value of strategic analysis. You will identify and explain how a company can benefit from the use of various strategic analysis tools to evaluate the internal and external environments.

Complete the following activities prior to developing your discussion response:

• Review the Unit 3 Discussion learning resources in the MindTools platform and library.
• Execute the Unit 3 Practice Quiz before developing your response to the discussion inquiry.
• Conduct research using the same organization that you chose from the list provided by your instructor in the Unit 1 Discussion Board.
• Visit the MERGENT library database to conduct research on your chosen organization. Become very familiar with this library database. You will need it.
  • Analyze the company details, latest annual report, latest news, review competitor information, etc.
  • You may also want to visit the website of your chosen organization and its competitors for more information and observation.

Instructions:

Execute this discussion by answering the following inquiries in essay format:

• Using research, introduce the concept of strategic analysis and explain its purpose in the strategy evaluation, planning, and implementation processes.
• Explain the differences between conducting internal analyses and external analyses in reference to your chosen organization.
• Choose one type of internal analysis and explain how it is used and the benefits of its use to your chosen organization.
• Choose one type of external analysis and explain how it is used and the benefits of its use to your chosen organization.
• Use a minimum of three academic research resources (from MindTools and the Library) to substantiate your critical thinking and to provide viable reasoning for your perspectives.
• Apply proper citation and reference format.
• Use headings to segment the topics in your writing in order to make a flow of ideas for your reader.
• Write in third person.