Within airline RM, balancing pricing and inventory management is necessary in order to maximize revenue. Dynamic pricing is a strategy that has proven to be successful in maximizing revenue. Williams (2022) research shows that dynamic pricing expands output, increases revenues, and lowers total consumer surplus. Dynamic pricing allows an airline to charge different prices depending on factors such as available inventory, time remaining, and demand assumptions (Muzaffer & Ertan, 2022). In order to do this well, an airline also needs to have good information on willingness to pay (WTP). Without solid WTP information, good RM strategies could easily fail. True or false