Within intercollegiate athletics, departments typically categorize revenue into two areas - Generated and Allocated Revenue. Which of the following is an example of Allocated revenue? Direct institutional support Ticket Sales Game Guarantees Media Rights After three consecutive football state championships the AD at High Valley High School decides to increase football ticket prices by 10%. The price increase results in a 3% drop in attendance at the football games. This example illustrates which of the following economic principles? future value elasticity of supply price elasticity of demand depreciation