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Within its portfolio of businesses, a firm employing a cross - subsidization strategy regarding one market: Looks to further penetrate that current market Moves profits
Within its portfolio of businesses, a firm employing a crosssubsidization strategy regarding one market:
Looks to further penetrate that current market
Moves profits from that market to higher growth markets
Seeks to quickly divest operations in that market
Invests in new product development for that market
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