Within ten years Odyssey Kayaks will open a chain of twenty-five restaurants featuring the "Odyssey Burger"" is NOT a SMART goal because: it is not specific. It is not clear what the goal is about. it is not measurable. it is not achievable. It is not possible to achieve it within the timeframe. it is not relevant. The goal goes not align with the mission or vision of the company. it is not time bound. There is no clear deadline