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Within the context of rapidly evolving technological landscapes and dynamic market conditions, how do leading organizations formulate and execute adaptive strategies to maintain competitive advantage
Within the context of rapidly evolving technological landscapes and dynamic market conditions, how do leading organizations formulate and execute adaptive strategies to maintain competitive advantage and sustain long-term growth trajectories in advanced industries ?
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
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