Within the 'Introduction' of an executive summary, the writer should accomplish the following three things: 1 point 1) a discussion of the problems you feel the company should solve; 2) a time-line describing your plan to solve these problems; 3) an in-depth analysis of the costs involved to solve these problems. 1) a brief background statement on the company which is related to the problem the company is experiencing; 2) an articulation of the specific problem the company is experiencing; and 3) a statement of the goals the company has related to solving the problem. 1) a salutation; 2) a detailed description of the potential client's background and history; and 3) an in-depth discussion of your recommendations to solve the problem the company is experiencing