Within the past few years there have been numerous plant-based alternatives introduced in the meat industry, giving marketers much to consider when developing a substitute for traditional meat products.

1.Using a graph, show sales trends of plant-based meat substitutes in the US over the past 5 years.  Based on your chart, what driving the changes in consumer usage?

2.What are the legal, economic and social aspects marketers must consider when introducing plant-based meat substitutes into the marketplace? Develop a well-researched document focused on these specific areas of consideration:

a. Legal implications

b. Economic implications

c. Social implications