. Within-firm risk and beta risk Garcia Real Estate is involved in commercial real estate ventures throughout the United States. Some of these ventures are riskier than others because of market conditions in different regions of the country. If Garcia does not risk-adjust its discount rate for specific ventures properly, which of the following is likely to occur over time? Check all that apply. The firm will accept too many relatively low risk projects. The firm will accept too many relatively high risk projects. The firm will become less valuable. The firm will become more valuable. How do managers typically deal with within-firm risk and beta risk when they are evaluating a potential project? Subjectively Quantitatively Consider the case of another company: Turnkey Printing is evaluating two mutually exclusive projects. They both require a $3 million investment today and have expected NPVs of $600,000. Management conducted a full risk analysis of these two projects, and the results are shown below. Risk Measure Project A Project B Standard deviation of projects expected NPVs $240,000 $120,000 Project beta 0.9 0.7 Correlation coefficient of project cash flows (relative to the firms existing projects) 0.6 0.4 Which of the following statements about these projects risk is correct? Check all that apply. Project A has more market risk than Project B. Project B has more market risk than Project A. Project B has more corporate risk than Project A. Project B has more stand-alone risk than Project A