Question
Without rosewood branding 2003 With rosewood branding Total number of unique quests 115,000 115,000 Average daily spends $750 $750 Number of days average guest stays
| Without rosewood branding 2003 | With rosewood branding |
Total number of unique quests | 115,000 | 115,000 |
Average daily spends | $750 | $750 |
Number of days average guest stays | 2 | 2 |
Average gross margin per room | 32% | 32% |
Average number of visits per year per guest | 1.2 | 1.3 |
Average marketing expenses per quest | $130 |
|
Average new quest acquisition | $150 | $150 |
Total number of repeat guests | 19,169 |
|
Of which: Total number of multiproperty stay quests | 5,750 |
|
Average guest retention rate | 16.67% |
|
Average gross profit per quest |
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Calculate average marketing expenses per quest, total number of repeated quest, multiproperty stay quests and Average guest retention rate with rosewood branding?
Average gross profit per quest
Gross profit per quest in year 1 to 6
Acquisition expenses per new quest in year 1 to 6
Marketing expense per quest in year 1 to 6
Net profit per quest
Retention factors
Discount factors
Net Present Value
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