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Without rosewood branding 2003 With rosewood branding Total number of unique quests 115,000 115,000 Average daily spends $750 $750 Number of days average guest stays

Without rosewood branding 2003

With rosewood branding

Total number of unique quests

115,000

115,000

Average daily spends

$750

$750

Number of days average guest stays

2

2

Average gross margin per room

32%

32%

Average number of visits per year per guest

1.2

1.3

Average marketing expenses per quest

$130

Average new quest acquisition

$150

$150

Total number of repeat guests

19,169

Of which: Total number of multiproperty stay quests

5,750

Average guest retention rate

16.67%

Average gross profit per quest

Calculate average marketing expenses per quest, total number of repeated quest, multiproperty stay quests and Average guest retention rate with rosewood branding?

Average gross profit per quest

Gross profit per quest in year 1 to 6

Acquisition expenses per new quest in year 1 to 6

Marketing expense per quest in year 1 to 6

Net profit per quest

Retention factors

Discount factors

Net Present Value

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