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Wk. 2 Writing Assignment: CB Overview Using peer-reviewed articles and your textbook, students are to address how CB influences current marketing strategies. Provide a company
Wk. 2 Writing Assignment: CB Overview Using peer-reviewed articles and your textbook, students are to address how CB influences current marketing strategies. Provide a company who uses the study of CB to their advantages (be specific). Provide a company who could or should use CB to help their customer relations (be specific and list what you would change and why and what outcomes you can or should expect)
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