WK2: SEC 10-K Financial Statements

Respond to each question below:

1. What does your company produce?

As I mentioned before, Kellogg (NYSE: K) manufacture and sells cereal and convenience foods, including crackers and toaster pastries, and markets their products by several well-known brands including Corn Flakes, Frosted Flakes, Pringles, Eggo, and Cheez-It. (is answered)

2. Analyze the trends in sales, cost of goods sold, gross profit, and operating income for your manufacturing company. Prepare a trend analysis for percentage changes from a base year for these key indicators of performance. Comment on cost management issues based on your analysis of these trends (need help with this part of the question).

Kelloggs (K) 2019-2020 Trend Analysis (in billions)
	2020	2019	Increase/ Decrease	% Change	Performance
Net Sales and Revenue	$13,770	$13,578	$198	1.41% increase from 2019	Improved
Cost of Goods Sold	$9,043	$9,197	($154)	1.67% decline from 2019
Gross Profit	$4,727	$4,381	$346	7.9% increase from 2019	Improved
Operating Income	$1,761	$1,401	$360	25.7% increase from 2019	Improved

3. Report on segments, divisions, or any other reporting entities and on any diversity in products.

(need help with this part too)