WK4: SEC 10-K Statement of Stockholders' Equity and Financial Analysis: Kellogg's'

In millions

2019

margin

2018

margin

Net sales

13,578

13,547

cogs

9,197

8,821

Gross profit/margin

4,381/

4,726/

Net profit/net profit margin

977/32.3%

1,344/34.9%

https://www.sec.gov/ix?doc=/Archives/edgar/data/55067/000162828020002113/k-2019q410xk.htm#

Using vertical analysis (show your calculations), present the following values for this year and last year in a table:

gross profit margin

net profit margin (use the last "net income" line on the statement)

Comment on changes:

oAre sales increasingly profitable?

oHow are gross profit and net income changing, as dollar values?

Look at the Consolidated Statement of Shareholders' Equity.Look for the column labeled "Retained Earnings".In the past year, what caused the balance in retained earnings to change