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W.L. Gore & Associates is best known for GORE-TEX brand. The brand is known for their commitment to supporting the passions that keep people moving

W.L. Gore & Associates is best known for GORE-TEX brand. The brand is known for their commitment to supporting the passions that keep people moving since 1976. Using RBV (Resource Based View) model, identify both tangible and intangible resources of Gore & Associates. Apply the P.R.O.F.I.T. model and explain qualities among the identified resources and capabilities creates a sustainable competitive advantage which is considered valuable, rare, inimitable and non-subsitutable?

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