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wnich or une rollowing are snoncomings that produce a poorly - worded vision statement:Not customer - driven, out - of - step with emerging technological

wnich or une rollowing are snoncomings that produce a poorly-worded vision statement:Not customer-driven, out-of-step with emerging technological trends, being overly ambitious, and not being strongly focused on the company's present situation Using overly broad language, being vague or incomplete, and dwelling on the presentUnrealistic, unconventional, lacking in persuasiveness, and failure to focus on gaining a competitive advantage Too detailed, too vague, lacking in ambition, failure to use enough superlatives, and too riskyToo specific, too inflexible, not focused on achieving a competitive advantage, and can't be achieved in less than 5 years

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