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Wolf thinks it would be best to advertise the new style of running shoe in a magazine. What advantage could he point out to convince
Wolf thinks it would be best to advertise the new style of running shoe in a magazine. What advantage could he point out to convince the rest of the creative team that this is the best choice? Multiple Choice A long shelf life gives people time to read ads at their leisure. Magazines have the ability to deliver to mass audiences at a low price. The average black-and-white cost per thousand is low. Lead times for ad insertions are very short. Magazines have the ability to deliver high frequency
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