Question
Women have been encouraged throughout the world to be entrepreneurs. Many reasons, some of them being to support themselves and their families; to attain the
Women have been encouraged throughout the world to be entrepreneurs. Many reasons, some of them being to support themselves and their families; to attain the fulfillment of having started something on their own and to satisfy their desire for financial independence. Women not only create jobs for themselves and others, but also work toward growing their businesses, and constantly innovating new products and services. One such example was the partnership venture of Ms. Rihab, Ms. Shaima, Ms. Yumna and Ms Zahra. This partnership firm was called as Family Events. Based in Bawsher since inception in 2009, this SME concentrated on management and arrangement of family functions namely marriage parties, birthday parties etc. Further, they expanded their business and entered into managing events such as pre marriage shoots, new born photography and outdoor catering service. In 2020, this firm has failed to live up to the expectations of their customers in terms of quality, innovation and cost. This has caused huge loss in sales revenue, brand value and profits of the company. Out of the four partners, two opine closure and settlement, while the other two are devising ways to keep the firm afloat. You are an Independent advisor based in Muscat and are required to explain and critically compare the different situations that crop up on following both opinions individually.
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