Question
Wonder Line(WL) operates a megastore featuring sports merchandise. It uses an EOQ decision model to make inventory decisions. It is now considering inventory decisions for
Wonder Line(WL) operates a megastore featuring sports merchandise. It uses an EOQ decision model to make inventory decisions. It is now considering inventory decisions for its Los Angeles Galaxy soccer jerseys product line. This is a highly popular item. Data for 2017are as follows:
Expected annual demand for Galaxy jerseys | 9,000 | |
Ordering cost per purchase order | $250 | |
Carrying cost per year | $8 | Per jersey |
Each jersey costs WL$50and sells for $100.
The $8 carrying cost per jersey per year consists of the required return on investment of $5.00 (10% x $50purchase price) plus $3.00 in relevantinsurance, handling, and storage costs. The purchasing lead time is 55 days. WLis open 365 days a year.
WL has computed the following information using the EOQ decision model:
EOQ | 750 jerseys |
Number of orders that will be placed | 12 orders per year |
Reorder point | 123 jerseys |
Sportsman Textiles (ST) manufactures the Galaxy jerseys that Wonder Line(WL) sells to its customers. SThas recently installed computer software that enables its customers to conduct "one-stop" purchasing using sate-of-the-art Web site technology. WL's ordering cost per purchase order will be $40using this new technology.
Requirements
1. | Calculate the EOQ for the Galaxy jerseys using the revised ordering cost of $40 per purchase order. Comment on the result. |
2. | Suppose ST proposes to "assist" WL. ST will allow WL customers to order directly from the ST Web site. ST would ship directly to these customers. ST would pay $12 to WL for every Galaxy jersey purchased by one of WL's customers. Comment qualitatively on how this offer would affect inventory management at WL. What factors should WL consider in deciding whether to accept ST's proposal?
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