Question
Consider a publisher who earns a profit of $1 per book sold. An advertisement that costs $340,000 would sell 80,000 books directly. To make the
Consider a publisher who earns a profit of $1 per book sold. An advertisement that costs $340,000 would sell 80,000 books directly.
To make the advertisement worthwhile, how many of the original buyers must each persuade just one other person to buy the book?
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Taxes And Business Strategy A Planning Approach
Authors: Myron Scholes, Mark Wolfson, Merle Erickson, Michelle Hanlon
5th Edition
132752670, 978-0132752671
