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Word of mouth ( WOM ) is a very powerful form of marketing communication. Discuss its use in online and offline marketing environments. Refer to

Word of mouth (WOM) is a very powerful form of marketing communication. Discuss its use in online and offline marketing environments. Refer to relevant literature and illustrate your answer with examples.

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Word of mouth WOM marketing has long been recognized as a powerful form of communication influencing consumer behavior in both online and offline environments Lets delve into its use in each context O... blur-text-image

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