Working on Walt Disney company

Identify a recent strategic undertaking

(1. positioning, 2. acquisition, 3. marketing, 4. advertising campaign, 5, targeting, etc.) and evaluate it, justifying your critique.

Segment ApproximateRevenues

MediaNetworks $ 18,714 Million 46%

Parks and Resorts 11,797 Million 29%

Walt Disney Studios 6,351 Million 16%

Disney ConsumerProducts 3,049 Million 7%

Disney Interactive 982 Million 2%

Useful links

https://scholarship.richmond.edu/robins-case-network/4/

https://www.forbes.com/sites/greatspeculations/2019/12/11/disneys-strategy-is-working/?sh=69765dd356b0