Working with Broadcast Measures 43 Table 6.1 co Morning Television Analysis (Target: Adults 1849) Today show A1849 Shr. A1849 PUT Sweep November 2003 July 2003 May 2003 February 2003 November 2002 July 2002 May 2002 A18-49 Rtg. 1.7 1.6 1.8 2.4 2.4 1.5 2.4 11.8 15.6 13.3 17.1 16.4 14.0 14.2 14.0 10.4 13.5 14.0 14.6 10.6 14.1 Good Morning America A18-49 A1849 A18-49 Rtg. Shr. PUT 4.1 29.6 14.0 2.7 26.2 10.4 2.6 19.3 13.5 3.0 14.0 3.3 22.6 14.6 2.8 26.9 10.6 2.7 19.1 14.1 21.4 Source: Nielsen. Note: Houston, Texas, NSI Ratings, M-F, 7-7:30 A.M. 48 Unit 6 Exercises 4. Using Table 6.1, what share of viewing must the Today show gain to be 0.1 rating points ahead of Good Morning America? 5. Using Table 6.1, what would be the latest four-sweep average ratings for the Today show and Good Morning America? 13