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WORKOUT QUESTION 16 Space Infonautics, Inc., produceshandheld Windows CE. compatible organizers. Space Infonautics markets three different handheld models: MobilePro is a souped-up version for the

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WORKOUT QUESTION 16 Space Infonautics, Inc., produceshandheld Windows CE. compatible organizers. Space Infonautics markets three different handheld models: MobilePro is a souped-up version for the executive on the go. MobileCE is a consumer-oriented version, and MobileKid is a stripped-down version for the young adult market. You are Space Infonautics'senior vice president of marketing. The CEO has discovered that the total contribution margin came in lower than budgeted, and it is your responsibility to explain to him why actual results are different from the budget. Budgeted and actual operating data for the company's third quarter of 2017 are as follows: Budgeted Operating Data, Third Quarter 2017 SPV.C Contribution Margin Sales Volume Per unit per Unit per Unit in Units MobilePro $380 $185 $195 5,550 MobileCE 274 44.400 MobileKid 146 61.050 177 111.000 Actual Operating Data, Third Quarter 2017 MobilePro S351 $180 4,600 MobileCE 284 92 49,450 MobileKid 115 73 60.950 115.000 1. Compute the actual and budgeted contribution margins in dollars for each product and in total for the third quarter of 2017. 2. Calculate the actual and budgeted sales mixes for the three products for the third quarter of 2017. 3. Calculate total sales-volume, sales-mix, and sales-quantity variances for the third quarter of 2017. 4. Given that Space Infonautics senior vice president of marketing prepared his budget at the beginning of the third quarter assuming a 25% market share based on total sales. Star Research estimated that the total handheld-organizer market would reach sales of 444,000 units worldwide in the third quarter. However, actual sales in the third quarter were 500,000 units. A. Calculate the market share and market-size variances for Space Infonautics in the third quarter of 2017 (calculate all variances in terms of contribution margins). B. Explain what happened based on the market share and market-size variances. C. Calculate the actual market size, in units, that would have led to no market-size variance (again using budgeted contribution margin per unit). Use this market-size figure to calculate the actual market share that would have led to a zero market-share variance

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