Workshop Tasks IV Annex R Page 60 Workshop Simulation

Tasks Workshop IV

Schedule R Page 60

Simulation Workshop #4

A distributor of electronic equipment that sells different lines of products of well-known brands to other distributors and consumer segments wishes to establish itself in Puerto Rico and has contracted you to evaluate the marketing and commercialization strategies that must be implemented in order to design a program of integrated marketing communication (IMC) to obtain a stable market share and position in a highly competitive market. Senior executives have identified the need to:

Determine the reasons why customers buy these products

Identify other distributors currently in the market

Create the mechanisms to communicate a unified and consistent message aimed at both the consumer market and the commercial market (b2b) and that supports the sales force.

Given this information, prepare a report that includes:

Competition analysis

Identification of the consumer market.

Prototype for the design of a WEB page and/or social networks (Facebook, Instagram, Twitter, others)

Training program for the sales force.

Design advertising campaign aimed at the consumer market.

Identify events and create promotional campaign aimed at the B2B market.

Prepare the PowerPoint report to present at Workshop 4 and hand/send it electronically to the facilitator.

individual task

You are the public relations officer of a prestigious international artist or athlete who has just been linked to a negative event that could damage your image in the public eye. As a public relations officer, you decide to write a press release to clarify the situation and highlight the image of the public figure. To make the press release, you should consider the following:

A) Identify the public figure. Explain what the negative event is.

B) Write the press release.

C) Identify the channel or medium to be used to publish the press release.