WORLD'S LARGEST CHAIN OF HAMBURGER FAST FOOD RESTAURANTS-McDONALD'S SOCIAL MEDIA PRESENCE

In Sprinklr's Social Business Index, According to a 2013 National Restaurant Association study they find out that McDonald's takes the number one spot across all seven key metrics McDonald's is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across more than 36,000 outlet . The global fast food brand claims almost 70 million followers across all platforms 31% greater than incumbent Starbucks. With an active audience of 1.4 million, 104.8 million impressions, and 7,748 brand posts in 30 days, McDonald's' uses their enormous following to amplify their social media activities.

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