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Would a 5% or 10% increase in the price of a product lead you to switch to another product? For what fraction of purchases? Would

Would a 5% or 10% increase in the price of a product lead you to switch to another product? For what fraction of purchases? Would an increase in the price of a broader collection of products (such as all soft drinks) lead you to substitute to another broader collection of products? Why or why not?

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