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Would a company engaging in an e - mail marketing campaign want a higher bounce - back rate or a lower bounce - back rate?
Would a company engaging in an email marketing campaign want a higher bounceback rate or a lower bounceback rate?
a
A higher bounceback rate, as this would mean the site was protected from the claims of counterpirates.
b
A lower bounceback rate, since this metric refers to the percentage of emails that could not be delivered.
c
A lower bounceback rate, as this would show that customers were highly satisfied with the content of the emails.
d
A higher bounceback rate, as this would indicate that the sites customers were able and willing to offer instant feedback to queries from the site.
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