Question
would need help with these multiple-choice questions if possible Which of the following scenarios does NOT describe behaviour by firms which has led to social
would need help with these multiple-choice questions if possible
Which of the following scenarios does NOT describe behaviour by firms which has led to social criticisms of marketing practice?
Select one:
A) Creating a marketing campaign the goal of which is explicitly linked to taking market share from a rival.
B) Ceasing support for a popular product to incentivize current owners to upgrade to the latest version.
C) Withdrawing from market segments serving lower income consumers in order to focus on more profitable customer relationships.
D) Using repeated contacts, persuasion techniques or social pressure to increase the success of sales efforts.
E) Advertising a special offer which many consumers will not be eligible for.
Kobo Books differentiates itself from other book vendors on the market by exclusively selling e-books online rather than having a physical storefront. This is an example of what kind of differentiation?
Select one:
A) Product
B) Service
C) Channel
D) People
E) Exclusivity
XYZ Auto has entered into a joint-venture with ABC Auto. They will share the cost of a building facility and produce the same car. However, it will be sold under different names in each company. Despite being the same vehicle, the ABC version sells for about $2,000 more because of ABC's ____________.
Select one:
A) Higher brand equity
B) Better design
C) Superior product delivery
D) High expenses in production
E) Higher differentiation
One of the important long term demographic trends in Canada is that
Select one:
A) Diversity in ethnic, religious and racial background and diversity in life-style preferences are increasing.
B) Canadian population is getting younger
C) Couples are getting married younger
D) There is lower divorce rate than ten years ago
E) Education level has been almost stable for the last decade
Which of the following would be considered a financial public?
Select one:
A) an investment analyst
B) newspaper
C) social media
D) environmental group
E) government agencies
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