Would you please preapare one page case study report per the individual case study guidelines which I attached and three PowerPoint slice summerizing case analysis (major problem identification, Analysis, Recommendation) thank you so so much . Would you please do it as soon as possible thanks again .
Promontory, Ind. One late Friday afternoon in March, 2016, Brett Ricardd the co-founder, CEO, and prsident of Promontory, Inc, stood at his office window and pondered his firm's future. Tuning toward the shelves of imprinted giveaways that lined his effice walls-ranging from simple hats to sephisticated wireless speakers-Ricard felt proud of how far his company had come Promontory,based in Denver Colorado, sourced, customnized, and sold a variety of promotional peoducts. Ricard had started the company with his co-founder, Sam Burns, Promontory's head of Sales, in Decemer 2013 Thanis to accounts Ricard had closed himself and loyal customers who had followed Barns from his employer, Promontory's prospects seemed stable foe the moment. Promontory's longer-term prospects were less clear. Revenues had increased 19% tron 2014 to 2015, but growth appeared to be leveling off. See Exhibit 1 for Promontory's income statement Further although Ricard had invested substantially in custoenization equipment to differentiate Phomentoey from both regional and online competitors, revense gronwth had fallen beloe pectations in the prestige segment of the market, which was willing to pay more for higher-end items that typically offered Higher profit margins. A few existing customers had increased their purchases, but none of Promontory's four full-time salespeople had closed new accounts in the prestige segment composed peimarily of technology, finance, and luxury hotel/resort businesses. Ricand was unsute how to Industry Background Distributors of promotional prodacts designed and imprinted clients names and logos or used other customization techniques, to convey marketing messages on items ranging widely in cost and quality. Studies shenwed that promotional products helped boost eustoener relationshigsmone than advertising alone; nearly 25% of end users were more likely to do busines with advertion whoe names appeared on promotional items they received. 1 wearables, such as shirts, caps and pde accounted for about a third of sales, followed by writing instruments, bags, drinkware, and other ines From 2013 to 2015, sales of tech items like mobile accessories and USB drives jumped from60% to 89% of total sales2 For the exclusive use of S. Rahman, 2017, 917-51 Tromonory, Inc and sappliers (many lkcated in China and other countries, typically at significant volume diecounts Most distributors outsourced the customization function to suppliers, though a few otfered select customizing andfor decorating serviors in-house Sales of promotional products slonwed during the 2008-2009 reeession amidst gemeral cuthacks in marketing expenditures, but rebounded quickly as corporate promotion badgets were restored. The ndustry had also henefited from the growing number of U.S businesses, particularly small start-ap without the resources to mount advertising campaigns in legacy media Companics boughd customized proenotional peoducts both to bocst beand awareness and for other marketing purposes For instance, firms used gifts to reward and retain customers giveaways t generate traffic at trade shows; and incentives to boost employee and/or dealer morale and productivity., Sorme dients wished to integrate promotional produ into existing advertierig campaigns; others saw imprinted giveaways as a freestanding, but critical element of the marketing This diversity of buyers and end uses posed a selling challenge to distributors For exampleon buyer might want expensive golf bags to reward key accounts, while another was interested in o Promontory, Ind. One late Friday afternoon in March, 2016, Brett Ricardd the co-founder, CEO, and prsident of Promontory, Inc, stood at his office window and pondered his firm's future. Tuning toward the shelves of imprinted giveaways that lined his effice walls-ranging from simple hats to sephisticated wireless speakers-Ricard felt proud of how far his company had come Promontory,based in Denver Colorado, sourced, customnized, and sold a variety of promotional peoducts. Ricard had started the company with his co-founder, Sam Burns, Promontory's head of Sales, in Decemer 2013 Thanis to accounts Ricard had closed himself and loyal customers who had followed Barns from his employer, Promontory's prospects seemed stable foe the moment. Promontory's longer-term prospects were less clear. Revenues had increased 19% tron 2014 to 2015, but growth appeared to be leveling off. See Exhibit 1 for Promontory's income statement Further although Ricard had invested substantially in custoenization equipment to differentiate Phomentoey from both regional and online competitors, revense gronwth had fallen beloe pectations in the prestige segment of the market, which was willing to pay more for higher-end items that typically offered Higher profit margins. A few existing customers had increased their purchases, but none of Promontory's four full-time salespeople had closed new accounts in the prestige segment composed peimarily of technology, finance, and luxury hotel/resort businesses. Ricand was unsute how to Industry Background Distributors of promotional prodacts designed and imprinted clients names and logos or used other customization techniques, to convey marketing messages on items ranging widely in cost and quality. Studies shenwed that promotional products helped boost eustoener relationshigsmone than advertising alone; nearly 25% of end users were more likely to do busines with advertion whoe names appeared on promotional items they received. 1 wearables, such as shirts, caps and pde accounted for about a third of sales, followed by writing instruments, bags, drinkware, and other ines From 2013 to 2015, sales of tech items like mobile accessories and USB drives jumped from60% to 89% of total sales2 For the exclusive use of S. Rahman, 2017, 917-51 Tromonory, Inc and sappliers (many lkcated in China and other countries, typically at significant volume diecounts Most distributors outsourced the customization function to suppliers, though a few otfered select customizing andfor decorating serviors in-house Sales of promotional products slonwed during the 2008-2009 reeession amidst gemeral cuthacks in marketing expenditures, but rebounded quickly as corporate promotion badgets were restored. The ndustry had also henefited from the growing number of U.S businesses, particularly small start-ap without the resources to mount advertising campaigns in legacy media Companics boughd customized proenotional peoducts both to bocst beand awareness and for other marketing purposes For instance, firms used gifts to reward and retain customers giveaways t generate traffic at trade shows; and incentives to boost employee and/or dealer morale and productivity., Sorme dients wished to integrate promotional produ into existing advertierig campaigns; others saw imprinted giveaways as a freestanding, but critical element of the marketing This diversity of buyers and end uses posed a selling challenge to distributors For exampleon buyer might want expensive golf bags to reward key accounts, while another was interested in o
