WPS Office W Assignment - T..ion approaches + Sign in Free Trial - X = Menu GA 2 6 0 5- 0 7 Home Insert Page Layout References Review View Section Tools Q. Click to find commands X Cut Helvetica 13.5 . A A 2 Aa = =. E EA . A 9." AaBbCcDd AaBb AaBbC AaBbC. EA Q Paste * Copy Format BI U A . X X A . 2 . A . A Normal Heading 1 Heading 2 Heading 3 = Word Typesetting Find and Select* Settings * S Painter Replace Analyse the case study presented and explain the risk and the strategies to use. Also explain the kind of strategic communication plan that you could device. You need to work in teams of 3 and each member in the team will upload the presentation in moodle. One person from the team will email me the names of their team members. The Powerpoint presentation should last not more than 5 minutes. x BP Deepwater Horizon In 2010, BP's Deepwater Horizon oil-drilling rig in the Gulf of Mexico exploded, killing 11 employees and causing an oil leak that lasted for three months. This is the biggest oil spill in U.S. history. The oil spill devastated the environment and tourism. Damage to the environment has been long-lasting - one study valued the impact at $17.2 billion. The spill also caused billions of dollars in negative economic impact on tourism in the region. Meanwhile, the financial toll for the company included the following costs: Through early 2020, BP paid about $70 billion in clean-up costs, legal settlements, and fines. In the two months after the spill, the company's shareholders lost $105 billion as its stock price plummeted. For a time, the company's survival was in question. Its bonds crashed in value, and the company had to stop paying dividends for three quarters. In the United States, the BP brand faced a backlash from consumers, and BP gas stations saw sales drop 10 to 40 percent in the immediate aftermath of the spill. BP had to reduce its business spending for years, which analysis said put it Activate Windows behind competitors such as Shell, whose brand value rose 24 percent that year, Go to Settings to activate Windows.= according to Interbrand BP dropped from the second-largest global oil Page: 1/1 |Words: 293 Spell Check * [ 90% - - + 5a Type here to search O O 1'C Mostly cloudy ~ 9 0 * ENG 10:09 AM 2022-11-22