Write an article considering the following scenario.

Create a risk assessment report for the following fictional business.

ABC Incorporated is a marketing data company that deals with several technology stacks to attempt to form an "online identify" for consumers. ABC Inc does this by working with partners who supply information such as demographics, purchasing patterns, browser history, and more. The primary function of the business is to gather all of the information about a particular person so that targeted marketing ads can be sold to potential clients.
You may assume that ABC Inc uses any technology that you wish. Discuss how each of the topics above relates to their business. Assess the potential risk of their operation and propose a plan to incorporate encryption, access management, and security tools to keep them safe.