Write 4 recommendations for your company to implement (My company is: Rochester Gas and Electric). I know Rochester Gas and Electric, no need to introduce the company, just use the following to help you create these recommendations. Make sure that you include specific KPIs and metrics where necessary to track success. (My recommendations: 1. Increase Social Media Presence. 2. Optimize for Mobile. 3. Implement Targeted Online Ads. 4. Analyze Customer Journey)

 

1. Who is your client's target market? (Use real numbers

wherever possible.Is the market growing or shrinking. Graphs in an appendix would help out a ton here too)
 

2. Talk about your target market's online behavior. What sites do they visit the

most? What social media are they active on? What type of devices are they

most likely to use and why? Maybe put those numbers in a graph. A nice bar or pie chart could really help express these numbers

 

Recommendations and KPIs

What are 4 recommendations of digital marketing efforts that your client can make

in order to achieve their goals?

 

1. Be specific with these recommendations: (Give examples of what you are recommending. Include visuals in appendices as necessary. Whenever you include specific pictures, make sure that you cite where you found them in the works cited. Point to what other companies are doing with specific information)

 

2. Math, math, math, and more math all in appendices. Include specific KPIs for each

Recommendation.

 

3. Justify, justify, justify. The things that you are recommending must be based on facts. Focus

your recommendations on real data. MAKE SURE YOU CITE EVERYTHING

 

4. Think about accessibility and how you are going to reach a broad audience.