Write a 2- to 3-page business brief that builds on the marketing plan for the groceries price
comparison app by integrating the marketing concepts: Product classification, Product/service
mix, Price comparison service, Inventory management, Product Features,
Pricing Strategy
Who is the Targeting market
What is your positioning?
Please note, the Module 3 brief should focus on constructing an integrated marketing program
that delivers superior results (Product and Pricing).
Branding groceries price comparison app
Plan to build the branding.
New Product Development
Discuss the application life cycle.
Support all these with sources.