Write a 3 4 page paper on the 4 questions.

1. What type of message strategy should Delta Faucet Company utilize? Should it be the same for all of the brands and in all of the markets (builders, plumbers, consumers)?

2. What type of advertising appeal makes the most sense for Delta Faucet Company advertising to individual consumers? To contractors, builders, and plumbers? How does the appeal you selected match the message strategy chosen in Question 1?

3. What types of executional framework should be used in traditional advertisements aimed at each of the target audiences: consumers, contractors, builders, and plumbers? Explain how it fits with the message strategies and appeals you have already selected.

4. Should the company use a spokesperson? If so, which one of the four types should be used? Justify your answers. Discuss hiw the individual you selected will possess the characteristics of spokespersons described in the chapter.

Source: www.deltafaucet.com