Write a brief memo to the marketing manager suggesting at least one alternative to the code she proposed, and state your reasons.

Working Shoes

Working Shoes is a multistate shoe store that offers an extensive selection of casual and dress shoes designed for men and women who work on their feet. Working Shoes plans to launch a new Web site, and the company wants to develop a new set of product codes. Currently, 250 different products exist, with the possibility of adding more in the future. Shoes and many accessories come in various sizes, styles, and colors. The marketing manager asked you to develop an individualized product code that can identify a specific item and its characteristics. Your initial reaction is that it can be done, but the code might be fairly complex. Back in your office, you give the matter some thought.