write a business report for Toyota and Honda that provides an overview of the industry and shares your findings about the drivers of long-term success in your industry. Your overview should provide the reader with facts and figures as well as analysis (i.e how does that evidence help us to better understand the industry), and should then highlight four factors that you believe are critical to the longevity of businesses in your industry, along with your rationale for why those four factors are critical and evidence that supports your rationale.

You should consider including the following for your industry overview, which should be a significant portion of your report:

• general industry description;

• market structure;

• customer base;

• interesting statistics;

• relevant regulations;

• revenue drivers;

• cost drivers;

• risks out of management's control.