Question
Write a marketing plan for any company and follow the numbered outline below?100% please create marketing plan by following or filling up the table below
Write a marketing plan for any company and follow the numbered outline below?100%
please create marketing plan by following or filling up the table below as a guideline it can be existed plan for a company or a new one.
TABLE OF CONTENTS
CHAPTER | Page | ||
1 | EXECUTIVE SUMMARY | 1 | |
2 | INTRODUCTION | ||
2.0 Overview | 4 | ||
2.1 Background and History of X compnay | 4 | ||
2.2 Vision | 5 | ||
2.3 Mission | 5 | ||
3 | ENVIRONMENTAL ANALYSIS | ||
3.0 Overview | 6 | ||
3.1 PESTEL Analysis | 6 | ||
3.1.1 Political Factors | 7 | ||
3.1.2 Economic Factors | 8 | ||
3.1.3 Social Factors | 11 | ||
3.1.4 Technological Factors | 15 | ||
3.1.5 Environmental Factors | 17 | ||
3.1.6 Law Factors | 20 | ||
3.2 PORTERs 5 Forces Model Analysis | 21 | ||
3.2.1 The Threats of New Entrance | 22 | ||
3.2.2 The Threats of Substitutes Products or Services | 22 | ||
3.2.3 The Bargaining Power of Suppliers | 23 | ||
3.2.4 The Bargaining Power of Buyers | 24 | ||
3.2.5 The Intensity of Rivalry among Competitors in the Industry | 25 | ||
4 | SWOT ANALYSIS | ||
4.0 Overview | 28 | ||
4.1 Strengths | 29 | ||
4.1.1 Mature Value Chain | 29 | ||
4.1.2 Good Brand Name | 30 | ||
4.1.3 Intellectual Property Holdings | 30 | ||
4.2 Weaknesses | 30 | ||
4.2.1 Weak Financials | 30 | ||
4.2.2 Lack of Focus | 31 | ||
4.2.3 Conservative Management | 31 | ||
4.3 Opportunities | 32 | ||
4.3.1 New CEO | 32 | ||
4.3.2 Reputable Advertising and Promotion | 32 | ||
4.3.3 Industry Integration | 33 | ||
4.4 Threats | 34 | |
4.4.1 Competitions | 34 | |
4.4.2 Nature and Disaster | 35 | |
4.4.3 Public Relation | 36 | |
5 | MARKETING OBJECTIVE | |
5.0 Introduction | 37 | |
5.1 Type of Objectives | 37 | |
5.2 Component to Create a Clear Objective | 38 | |
6 | MARKETING STRATEGY | |
6.0 Introduction | 42 | |
6.1 Marketing Strategy | 42 | |
6.2 Marketing Strategy Process | 47 | |
6.3 Marketing Mix | 50 | |
6.3.1 Product | 50 | |
6.3.2 Price | 55 | |
6.3.3 Place | 56 | |
6.3.4 Promotion | 57 | |
7 | MARKETING IMPLEMENTATION | |
7.0 Introduction | 59 | |
7.1 Marketing Organization | 60 | |
7.2 Activity, Responsibilities, Budget and Timetable for Completion | 61 | |
7.3 Monitoring Procedures | 66 | |
8 | FINANCIAL SUMMARY | |
8.0 Introduction | 69 | |
8.1 Financial Performance | 72 | |
8.2 Financial and Operational Statistics | 80 | |
9 | RECOMMENDATIONS |
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