Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Write a marketing plan for any company and follow the numbered outline below?100% please create marketing plan by following or filling up the table below

Write a marketing plan for any company and follow the numbered outline below?100%

please create marketing plan by following or filling up the table below as a guideline it can be existed plan for a company or a new one.

TABLE OF CONTENTS

CHAPTER

Page

1

EXECUTIVE SUMMARY

1

2

INTRODUCTION

2.0 Overview

4

2.1 Background and History of X compnay

4

2.2 Vision

5

2.3 Mission

5

3

ENVIRONMENTAL ANALYSIS

3.0 Overview

6

3.1 PESTEL Analysis

6

3.1.1 Political Factors

7

3.1.2 Economic Factors

8

3.1.3 Social Factors

11

3.1.4 Technological Factors

15

3.1.5 Environmental Factors

17

3.1.6 Law Factors

20

3.2 PORTERs 5 Forces Model Analysis

21

3.2.1 The Threats of New Entrance

22

3.2.2 The Threats of Substitutes Products or Services

22

3.2.3 The Bargaining Power of Suppliers

23

3.2.4 The Bargaining Power of Buyers

24

3.2.5 The Intensity of Rivalry among Competitors in the Industry

25

4

SWOT ANALYSIS

4.0 Overview

28

4.1 Strengths

29

4.1.1 Mature Value Chain

29

4.1.2 Good Brand Name

30

4.1.3 Intellectual Property Holdings

30

4.2 Weaknesses

30

4.2.1 Weak Financials

30

4.2.2 Lack of Focus

31

4.2.3 Conservative Management

31

4.3 Opportunities

32

4.3.1 New CEO

32

4.3.2 Reputable Advertising and Promotion

32

4.3.3 Industry Integration

33

4.4 Threats

34

4.4.1 Competitions

34

4.4.2 Nature and Disaster

35

4.4.3 Public Relation

36

5

MARKETING OBJECTIVE

5.0 Introduction

37

5.1 Type of Objectives

37

5.2 Component to Create a Clear Objective

38

6

MARKETING STRATEGY

6.0 Introduction

42

6.1 Marketing Strategy

42

6.2 Marketing Strategy Process

47

6.3 Marketing Mix

50

6.3.1 Product

50

6.3.2 Price

55

6.3.3 Place

56

6.3.4 Promotion

57

7

MARKETING IMPLEMENTATION

7.0 Introduction

59

7.1 Marketing Organization

60

7.2 Activity, Responsibilities, Budget and Timetable for Completion

61

7.3 Monitoring Procedures

66

8

FINANCIAL SUMMARY

8.0 Introduction

69

8.1 Financial Performance

72

8.2 Financial and Operational Statistics

80

9

RECOMMENDATIONS

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Investing In Mortgage Backed And Asset Backed Securities

Authors: Glenn M. Schultz, Frank J. Fabozzi

1st Edition

1118944003, 978-1118944004

More Books

Students also viewed these Finance questions

Question

3. What are the current trends in computer hardware platforms?

Answered: 1 week ago