write a paragraph that offers a useful plan for improving the way an organization might manage demand using digital information.

• What would you recommend the organization do that is practical and implementable within two months?
• How would your plan deepen or extend the company's relationship with its customers?
• What are the data sources that will help the company to either better sense, manage, match, or stimulate demand?
• How will you access the data you will need to become more demand focused?
• Are there other functional areas or stakeholders you will need to involve?
• How will you allocate resources and prioritize improvements?
• What are the leadership implications of making these ideas happen?