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write a positioning statement for William-Sonoma. Use the format below. For . . . [target customers] Who struggle with . . . [problem / critical
write a positioning statement for William-Sonoma. Use the format below.
- For . . . [target customers]
- Who struggle with . . . [problem / critical need
- We are a . . . [market / product category]
- Offering . . . [value proposition
- Unlike . . . [competitors]
- We have . . . [basis of differentiation]
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
